Is Sydney Sweeney trying to break the internet or just break into the sports betting game?
Honey, the 28-year-old Euphoria star just dropped jaws (and clothing) for her latest gig as the face of Novig, a sports trading app. In sizzling campaign footage shared on Wednesday, September 9, Sweeney went full nude with nothing but two oversized footballs strategically placed against her chest. The caption reads: ‘Think you know sports? Prove it.’ Well, Sydney, we’re pretty sure most people are too busy trying to figure out if those are regulation-sized balls to actually think about sports trivia.
The internet is already losing its collective mind over the racy photoshoot. While some fans are calling it ‘bold’ and ’empowering,’ others are wondering if this is the most appropriate way to promote a betting platform. One Twitter user wrote: ‘I came for the sports app, I stayed for the eye candy.’ Another commented: ‘Sydney’s got more coverage than ESPN at this point.’ The comments section is basically a war zone between team ‘slay’ and team ‘please put some clothes on.’
But let’s be real – Sydney knows exactly what she’s doing. This woman turned a simple interview about her dog into a viral moment about her assets. She’s mastered the art of the calculated reveal, and honestly? We’re living for the confidence. Whether you think it’s genius marketing or completely unnecessary nudity, one thing’s for sure: Novig just became the most talked-about sports app in history.
What do you think? A) Brilliant marketing move B) Too sexy for sports