Are influencers Matt and Abby Howard trying to single-handedly revive the most *extra* baby naming trend of 2024, or is Fischer actually genius? We’re honestly torn, bestie.
The power couple just blessed our feeds with the announcement of their precious new addition, and let us tell you—they did NOT go with something basic. On Thursday, August 27th, the 27-year-old Abby took to Instagram with a video that had us absolutely LIVING for the content. She literally put her hand over the lens like she was playing peek-a-boo with the algorithm itself, then BAM—cut to her cradling her gorgeous newborn son while announcing his name to the masses.
Welcome to the family, Fischer! Yes, you read that right. Not Frederick. Not Frank. FISCHER. And honestly? We’re obsessed with the audacity. This isn’t your grandmother’s baby name—this is the kind of name that screams “my parents are chronically online influencers who spent three weeks workshopping this moment.” And we’re here for it.
The Instagram post immediately went absolutely feral in the comments section. Some fans were gushing about how absolutely adorable the family moment was, while others were definitely side-eyeing that name choice harder than we side-eye a kardashian without filters. The usual chaos ensued, naturally.
Matt and Abby have built their entire brand around sharing their lives with millions of followers, so it’s literally no surprise they turned their son’s birth announcement into a full production with cinematography and everything. These two don’t do anything halfway—they go full throttle with the content, and honestly, the dedication is kind of iconic.
The couple has been keeping fans updated throughout Abby’s pregnancy, so this reveal was the moment everyone was waiting for. And leave it to these two to make it absolutely unforgettable. Whether you’re team “Fischer is adorable” or team “that’s a name choice and a half,” one thing is certain: this baby is already more famous than most of us will ever be.
Congrats to the Howard family on their new bundle of joy! May Fischer navigate a life of viral moments and intense scrutiny with the grace of a true influencer child. We’re watching closely, and we will absolutely be documenting every milestone for your entertainment.
What do you think of the name Fischer? A) Absolutely iconic, love the creativity B) Um, that’s certainly a choice, mama