Did a 26-year-old golf influencer just learn that not everything that’s “funny” behind the scenes actually plays well to the masses? Well, buckle up, because Good Good Golf cofounder Garrett Clark is having his main character moment, and honestly, we’re living for the tea.
The golf content king recently dropped a groveling apology video on social media after his company’s promotional ad—which featured him physically pushing a woman—got absolutely dragged online and subsequently yanked from the internet faster than you can say “hole in one.” “I personally want to apologize for playing a role in this skit and this ad at the magnitude that I did,” Clark confessed in a Wednesday video that screamed “I messed up and my PR team is NOT happy.”
Let’s unpack this deliciousness, shall we? The ad in question was apparently meant to be edgy and comedic, but instead it landed with all the grace of a golf ball in a water hazard. Viewers weren’t amused by the physical contact captured in the footage, and they made their opinions VERY known across every platform imaginable. The backlash was real, it was immediate, and honestly, it was deserved.
What’s absolutely juicy is that Clark felt compelled to address this himself rather than hide behind some corporate statement. Sure, it might have been damage control 101, but at least he showed up. The apology had all the hallmarks of genuine regret—or at least a really good PR team’s interpretation of it. Either way, the golf community was watching closely to see if this was performative or if Clark actually learned something.
The Good Good Golf gang has built an empire on their charismatic, sometimes chaotic content style, but this incident serves as a reminder that there’s a massive difference between what plays well in the digital locker room versus what’s acceptable for mass broadcast. Turns out, “it’s just a joke, bro” doesn’t always cut it anymore, and we’re absolutely here for the accountability era.
Fans have been split on whether the apology was sufficient or if it felt more like damage control. Some appreciated his willingness to own the mistake, while others felt like the whole situation never should have happened in the first place. The real question now? Will Good Good Golf learn from this, or will they keep pushing boundaries until they hit another wall?
What do you think? A) Clark’s apology was genuine and he deserves a second chance B) The damage is done and Good Good Golf needs to do major reputation repair