Is it really petty, or are Bunnie Xo and Jelly Roll sending each other coded messages through their Instagram feeds? Because honey, the internet is OBSESSED with their post-divorce social media choreography, and frankly, we’re here for every dramatic second of it.
Let’s set the scene: After a decade of building an empire together in front of millions of thirsty followers, these two called it quits in May. The divorce got finalized earlier this month—and THEN the social media games began. Suddenly, both were unfollowing, deleting couple content, and posting cryptic quotes that hit different when you know the tea. The internet collectively gasped, typed “petty,” “messy,” and “toxic” faster than you can say “relationship goals gone wrong.”
But here’s where it gets juicy: experts are saying this isn’t just surface-level pettiness. This is psychological warfare disguised as Instagram posts. When you’ve spent ten years building a brand WITH someone, untangling that online presence isn’t just petty—it’s therapeutic. It’s reclaiming your narrative. It’s screaming “I’M MY OWN PERSON” without actually screaming. The algorithm becomes your battleground, and every like is a tiny victory.
Bunnie’s been posting empowerment content that feels suspiciously aimed, while Jelly Roll’s been sharing wisdom quotes that seem oddly timed. Are they talking to each other? Are they talking to their exes’ new partners? Are they talking to THEMSELVES? The beauty of vague posting is that everyone sees what they want to see, and the drama writes itself.
Fans are DIVIDED, obviously. Some are calling for them to take the high road and just co-parent in peace. Others are living for the chaotic energy because, let’s be real, wholesome divorces are boring. The comments sections have become digital courtrooms where strangers debate who’s “actually” in the wrong.
What makes this deeper than simple pettiness is the loss of identity. When your entire brand is “us,” becoming “I” again online feels like a breakup all over again. Every unfollow is a small death of what you built together. Every cryptic caption is emotional processing in real-time. It’s messy, sure. But it’s also very, very human.
The internet loves a good divorce arc, but sometimes we forget these are real people digitally dismantling their lives one post at a time. Is it dramatic? Absolutely. Is it warranted? That’s between them and their therapists.
What do you think? A) They should unfollow and move on quietly B) The drama is justified—they’re processing publicly