Is Alex Cooper’s business empire finally catching up with all that backlash? Because honey, her drink brand Unwell Beverages is officially closing its doors, and we are LIVING for the tea—pun absolutely intended.
After less than two years of existence, Cooper’s beverage venture is pulling the plug, marking yet another major L in what’s been a seriously rough year for the podcast queen. You know, the same woman who’s been dodging controversy left and right? Well, apparently dodging drama doesn’t pay the bills when your product can’t seem to find its footing in the cutthroat beverage market.
Unwell Beverages promised to be the next big thing—Cooper’s chance to diversify her empire beyond her wildly popular Call Her Daddy podcast. But apparently, the universe had other plans. Sources close to the situation reveal that the brand simply couldn’t maintain momentum, and all that public scrutiny definitely didn’t help matters. Let’s be real: when your personal brand is under fire, launching a consumer product is basically asking for trouble.
This shutdown comes at a particularly awkward time for Cooper, who’s already been dealing with mountains of criticism from multiple angles throughout the past year. Between podcast controversies, public feuds, and questionable business decisions, the 30-year-old has had her hands full defending herself. Apparently, Unwell Beverages couldn’t survive the storm either.
What makes this even more delicious is the irony—a beverage brand called “Unwell” shutting down during a period when its creator is literally anything but well in the public eye. You cannot write this stuff, darling.
Industry insiders are already speculating about what this means for Cooper’s other ventures. Will she bounce back stronger, or is this the beginning of a major downfall? Fans on social media are absolutely torn. Some are sympathetic, arguing that running multiple businesses simultaneously is genuinely difficult. Others are straight-up gleeful, viewing this as karma finally catching up.
The real question now: will Cooper learn from this expensive lesson and focus solely on what made her famous—that unfiltered podcast energy—or will she attempt another business venture? Given her track record, we’re genuinely curious to see what she tries next.
What do you think? A) Alex should stick to podcasting and leave business ventures alone B) Everyone deserves a second chance at entrepreneurship