Did the Call Her Daddy queen just become the poster child for celebrity business disasters? Alex Cooper’s trendy beverage brand Unwell Beverages is officially closing up shop, and honey, this tea is PIPING HOT.
According to Bloomberg, the podcasting powerhouse is pulling the plug on her Instagram-famous drinks less than two years after launching. The brand will release some Halloween-themed beverages before completely ceasing production across their entire line—and yes, that includes Target shelves. Talk about a plot twist nobody saw coming.
For those who forgot (or thankfully never heard of it), Unwell Beverages was supposed to be Cooper’s answer to every other celebrity cash grab drink line flooding the market. The brand promised to be something different, something special, something that screamed “Alex Cooper energy.” Apparently, what it actually screamed was “strategic retreat.”
Here’s where it gets delicious: the company is going out with one last hurrah—Halloween-themed drinks—before the lights go out forever. It’s giving “farewell tour energy” mixed with “we’re desperately trying to clear inventory.” The brand that once seemed destined for grocery store dominance will join the graveyard of failed celebrity ventures faster than you can say “Gwyneth Paltrow’s goop phase.”
Target shoppers are probably the most affected here, seeing as the retailer was apparently stocking Unwell’s products. One has to wonder: did the drinks just not taste good enough? Was the branding too niche? Or did Cooper realize that running a podcast empire and managing a beverage line was slightly more demanding than she anticipated?
The internet is already having a field day with this one. Social media users are dissecting what went wrong, with some claiming the drinks were overhyped from the jump, while others are defending Cooper’s decision to pivot. After all, not every celebrity venture needs to become a billion-dollar empire, right? Sometimes you just have to know when to fold.
What makes this particularly spicy is that Cooper has been riding high on the success of her Call Her Daddy podcast empire. So to see Unwell Beverages face-plant this hard is almost shocking. It’s a humbling reminder that just because you’re famous doesn’t mean everything you touch turns to gold.
The Halloween drop is basically Unwell’s swan song—one last chance to squeeze out whatever remaining sales they can before the brand becomes a distant memory. Collectors might actually want to snag those limited-edition seasonal drinks, knowing they’re about to be discontinued. Suddenly, those bottles become little pieces of failed celebrity history.
What do you think? A) Alex made the right call knowing when to quit, or B) This is a total flop that shows celebrity brands rarely work out?