Is Kim Kardashian trying to make the Monaco Grand Prix about HER, or are we just lucky enough to witness her serving haute couture realness trackside? Because honey, this weekend was less about the race and MORE about watching Kim absolutely DEVOUR the Ferrari paddock in a rotation of custom Gucci looks that had us GAGGING.
The KKW beauty mogul showed up to support her beau Lewis Hamilton in what can only be described as a fashion masterclass wrapped in Italian luxury. We’re talking skintight leather that probably required the Jaws of Life to remove, custom Gucci pieces that screamed “I have unlimited funds AND a personal stylist,” and yes—a peekaboo thong moment that had the internet SPIRALING faster than a Formula 1 pit crew.
One look featured Kim in leather so form-fitting we could count her abs from satellite imagery. Another? A chic number that strategically showcased her, uh, assets in the most Gucci way possible. The woman wasn’t just cheering—she was PERFORMING, darling. Each outfit change was more calculated than Lewis’s pit stop strategy.
The fashion world immediately lost its collective mind. Vogue editors were practically hyperventilating into their lattes, while TikTok exploded with hot takes about whether Kim was “serving elegance” or “trying too hard.” One thing’s for certain though—nobody was talking about the actual race results. They were too busy dissecting Kim’s hemlines and her very public relationship moment with the Formula 1 legend.
Gucci must be THRIVING right now. Custom looks, global exposure, a literal superstar essentially modeling their entire collection trackside? That’s the kind of organic marketing money simply cannot buy. Alessandro Michele is probably sipping champagne right now thinking about the PR gold this weekend generated.
But let’s be real—the thong moment? ICONIC. Controversial? Absolutely. On-brand for Kim? One thousand percent. This is a woman who built an empire on pushing boundaries and looking absolutely flawless while doing it. Did she steal the spotlight from Lewis? Probably. Did anyone care? Not even a little bit.
What do you think? A) Kim absolutely slayed and deserves all the praise, or B) She needs to save some fashion moments for the rest of us mere mortals?