Is Alix Earle’s celebrity-approved dry shampoo actually worth the astronomical price tag, or are we all just falling for another influencer money grab? Honey, we decided to find out so you don’t have to waste your hard-earned coins.
The TikTok darling has been absolutely OBSESSED with this particular dry shampoo, posting it on her feed more times than we can count (and trust us, we’ve been counting). She claims it’s the secret to her luscious, voluminous hair that somehow always looks fresh even when she’s supposedly been partying for 72 hours straight. Our Page Six tester was skeptical, but also desperate—because let’s be real, who doesn’t want that effortless supermodel vibe?
The verdict? Well, it’s… complicated, bestie. Our staffer reported that yes, the product does add volume and texture without making your hair look like you’ve been dunked in a flour factory. The scent is absolutely divine—like walking into a luxury boutique in Paris. BUT—and this is a big but—the price point is genuinely insane. We’re talking “yacht money” for what amounts to fancy powder. For that cost, it should literally style your hair while you sleep AND make your morning coffee.
What really got us is the packaging. It’s absolutely gorgeous, Instagram-worthy perfection. But gorgeous packaging doesn’t wave away the fact that this is essentially the same formula as products that cost half the price. The influencer tax is REAL, and Alix’s name on the bottle means you’re essentially paying for clout, not necessarily superior quality.
The real tea? Alix looks stunning, period. Whether that’s because of this dry shampoo or because she has access to a professional glam squad is the million-dollar question nobody wants to ask. Shocking twist: probably both.
Fan reactions have been absolutely SPLIT. Her devoted followers are camping out online, ready to throw their rent money at whatever she endorses next. Meanwhile, the more financially conscious beauty enthusiasts are calling her out for perpetuating the “expensive equals better” myth. And honestly? They have a point.
Our final take? If you’re already rolling in designer bags and unlimited discretionary income, sure, treat yourself to the Alix Earle experience. But if you’re living paycheck to paycheck like most of us mortals, save your coins and grab the drugstore dupe instead. Your bank account will thank us later.
What do you think? A) Alix’s dry shampoo is worth every penny of hype B) It’s just overpriced influencer nonsense