Is Kim Kardashian ready to sit down and have a SERIOUS conversation with her eldest daughter, because North West just released a musical cry for help wrapped in the most deliciously gothic package we’ve seen all summer?
That’s right, bestie—Kim and Kanye’s 13-year-old creative genius dropped the music video for “Aishite” on Thursday, August 6, and let me tell you, this is NOT your typical preteen pop princess moment. We’re talking full-on emotional warfare set to moody beats and dark visuals that would make even the edgiest TikTok creators jealous. The video features North looking absolutely haunted while belting out lyrics like “Just love me / Everyone betrays me,” and honestly? The ANGST is REAL.
This release comes at a particularly juicy time, following the sudden cancellation of North’s tour—because apparently, sometimes the show doesn’t go on, honey. Sources suggest the timing is NO coincidence, and we’re living for the dramatic energy. Whether she’s processing real betrayal, teenage angst, or just serving us pure artistic genius, North is clearly not afraid to put her feelings on blast for the entire internet to consume.
The gothic aesthetic is EVERYTHING—think moody cinematography, haunting imagery, and a 13-year-old who looks like she’s been through more than most of us will experience in a lifetime. It’s giving “I’m not like other girls,” and frankly, we’re obsessed. The production value is undeniably impressive, and you can practically feel the emotional weight radiating through your screen.
Kim has always been supportive of North’s creative endeavors, but this video really has fans wondering: Is everything okay in the Kardashian-West household? Is this teenage rebellion or teenage REVOLUTION? The internet is absolutely SPIRALING trying to decode the deeper meaning behind these lyrics.
Fans are split between applauding North’s raw vulnerability and questioning whether a 13-year-old should be putting this level of emotional content out into the world. Some think it’s brilliant artistic expression, while others are concerned about what she might be processing privately.
What do you think? A) North West is a misunderstood musical genius expressing herself beautifully B) This is getting a little too dark for a teenager and parents should intervene